How Peregrine Ads Boosted a Wellness Spa’s Conversions in Rajkot
A leading wellness spa in Rajkot struggled with low client conversions (just 30%) despite active Meta ads. Peregrine Ads stepped in with a Google Call-Only Search Campaign that focused on high-intent users.
( Introduction )
Client overview
Our client, a wellness spa in Rajkot, was struggling with poor conversion ratios despite actively advertising on Meta (Facebook & Instagram). Although their ads generated some interest, they weren’t translating into real bookings.
The challenge
The spa relied only on Meta ads, which brought low-intent traffic.
Client-to-conversion ratio was stuck at 30%.
They needed a way to attract high-intent customers — people actively searching for spa services in Rajkot.
( Our Solution )
Created One Ad Group with Two Unique Ads
Instead of wasting budget on too many variations, we built a structured ad group with two strong ad copies. This allowed us to test performance, analyze which ad resonated more, and scale the winning version for maximum ROI.
Optimized CPC (Cost Per Click)
The campaign started with an average CPC of ₹10 per click, which was not sustainable for the client. Through continuous optimization, we managed to reduce CPC to just ₹1.73, ensuring more calls without increasing the budget.
Added Negative Keywords
By excluding irrelevant search terms like “free spa,” “DIY wellness,” or “spa jobs,” we filtered out unqualified clicks. This ensured that only people genuinely looking to book a spa session interacted with the ad.
Mobile-Only Campaigns
Since over 90% of spa bookings in India happen on mobile devices, we tailored the ads exclusively for smartphones. This made the call-to-action more direct and accessible, increasing the click-to-call conversion ratio.
( project highlights )
Smart Testing
We ran two carefully written ad variations within the same ad group. This allowed us to compare messaging, refine the ad copy, and quickly identify which version drove the highest CTR and call response rates. By testing smartly instead of running multiple random ads, we ensured faster results without wasting budget.
Budget Efficiency
The campaign started with an average CPC of ₹10, which limited the number of leads. Through continuous optimization including adjusting bids, improving ad relevance, and refining targeting CPC dropped to just ₹1.73. This meant the client could now get 5X more calls with the same budget.
Intent Targeting
Instead of broad keywords, we focused on high-intent searches like “spa near me,” “wellness spa in Rajkot,” and “Rajkot massage booking.” These search terms came from users who were ready to take action, which directly improved lead quality and conversion ratios.
Conversion Optimization
Beyond just running ads, we aligned campaigns with real business operations. Ads were displayed only during working hours so calls never went unanswered, which significantly boosted conversions from inquiries to actual paying clients.
( result at a glance )
