The challenge
The business was receiving attention online, but the path from a local search to a qualified enquiry was not clear enough. Campaign structure, message alignment and landing-page intent needed to work together.
The approach
- Reframed campaigns around the highest-intent wellness searches and the services people were already looking for.
- Connected ad messages with clearer landing-page sections, trust signals and direct enquiry actions.
- Used conversion feedback to prioritize useful search terms and reduce wasted attention.
The outcome
The project created a more measurable enquiry journey and is represented by the supplied result headline of about 80% conversion improvement.