Website - NilkamalPaints & Hardware, Bharuch, India.
How Peregrine Ads Engineered a Lightning-Fast, 5,000+ Product Website for Nilkamal Paints- With Precision, Performance & Purpose.
( Introduction )
Client overview
Since its humble beginnings in 1978, Nilkamal Paints & Hardware has grown into a powerhouse name in the Indian paint distribution industry. With over four decades of experience and a network that stretches across the country, Nilkamal Paints has become the go-to distributor for both decorative and industrial painting solutions.
The challenge
When Nilkamal Paints, Gujarat’s largest paint distributor, came to us, they needed more than just a website — they needed a robust, scalable system to handle 5,000+ products, legal data compliance, blazing-fast performance, and a seamless experience on any device.
( project highlights )
5k+ Product Pages
We built and deployed over 5,000 product pages, each optimized with structured content, targeted keywords, and easy navigation to support both user experience and search engine visibility.
Live Data Sheets
Instead of linking PDFs, we integrated direct technical data tables into each product page. This boosts readability, indexing speed, and helps users find key specs without needing downloads.
WhatsApp Enquiry Per Product
Every product page features a custom WhatsApp button that opens a pre-filled message with that product’s name and link. This enables fast, product-specific customer queries in one tap.
High Speed Optimization
With image compression, lazy loading, code minification, and a CDN stack, the website consistently scores 97+ on desktop and 89+ on mobile in Google PageSpeed Insights.
Responsive Across All Screens
From phones and tablets to widescreens and industrial monitors, the layout adapts smoothly. Every section is built with pixel-level responsiveness and mobile-first design logic.
Performance Analytics
We connected Google Analytics and Search Console to track visitor behavior, top-viewed products, device performance, and more — giving the client actionable insight in real time.
( result at a glance )
Desktop Performance Test Result
